The DSquared2 store in Conduit Street, London is one of four worldwide flagship stores, along with New York, Los Angeles and Miami. The Italian brand specialises in high-value fashion for both sexes and children and the store interior is very atmospheric with large photo-murals of forests, dark coloured interiors and dramatic lighting. The store is on three floors in a new building on the corner of Conduit Street and Savile Row. The brand was founded by Dean & Dan Caten and has featured a number of celebrities at fashion shows. We were selected in a competitive interview and worked with a full professional team to a tight deadline. All the fixtures were purpose-made and fixed by a specialist fixture contractor based in Milan, near the D2 headquarters building.