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Central Phuket Masterplan

Project Details

Practice

Studio DS

51 Russell Road , London , Greater London , HA6 2LP , United Kingdom

Masterplan including new build Luxury Retail Mall, redevelopment of existing Retail Mall, Theme Park, Hotel and Conference. The principle and overriding design vision for this project is to provide Phuket with a unique, distinctive and memorable landmark retail destination that not only incorporates the very best in luxury brands but also immerses and transports the customer into a botanical, low-energy, educational experience. The following three buildings form Studio DS’s masterplan vision for Phuket: • the ARBORETUM • the MERCADO • the PARK With all three sites flanking major roads and junctions, the site has a strong urban quality which would benefit from simple but effective urban design interventions. Studio DS recommended that the active frontages between the ARBORETUM and the MERCADO and the latter and the PARK should be enhanced and celebrated by introducing new landscape features such as tree colonnades, increased planting around central reservations and elements of shared surfacing. Connectivity through the sites will be improved through a series of bridge links that will ease the circulation and provide a seamless and continuous retail experience for the customer. Environmental, economic and social sustainability for the site was imperative to ensure the masterplan had integrity.