Frilford Heath Golf Club is one of the best golf venues in the South of England and offers three championship golf courses. MEB Design were appointed by the club to create a new ‘entrance’ and shop for the club. The brief was to create a new golf retail experience including a golf simulator. Defining the entrance to the club and improving way finding were key drivers to the design. A curved walkway leads visitors from the car park to the clubhouse while maximizing the ‘shop window’ to the new shop. A first floor terrace provides views over the 18th green.