A prestigious East Midlands dealership on a high profile site, symbolised through simple and elegant architecture that is consistent with the brand image and product. East Midlands dealership on Derby’s Pride Park. The scheme provides a quality showroom for new and used car displays with sales office and customer reception areas. A central drum serves as a focus for all customer facing areas. The simple and elegant design is consistent with the brand image and product. The showrooms are supported by workshop and bodyshop facilities through simple and elegant architecture that is consistent with the brand image and product. maber were also responsible for the masterplanning of Pride Park, Derby.