Our re-brand of London-based organic food and wellbeing specialists has become a market leader recognised in the prestigious Retail Week Awards. K2 was initially approached to consider ideas for a new market hall concept within London’s Westfield Shopping Centre. The outcome was a total overhaul of the brand, which the centre lauded as a design exemplar that other more prominent retailers should learn from. We went on to design three more shops, each varying in design and scale to create a suite of small, medium and large store formats. Featured here is our large-format Marble Arch store. The design marries concepts of health, wellbeing and community through a palette of natural organic materials and objects, with memories of old fashioned corner-shops and historical references to the local community. The retailer has since gone on to win awards and accolades for the years best new food shop, supermarket design, convenience store and chain store.