This long established Danish brand sought a new store concept to promote their wide range of home and jewellery products. The developed concept brought these ranges together in a 'Scandinavian Home' setting. Each home product related to an appropriate setting within the stores 'residential' interior, with sitting and dining areas centered around a focal point working fireplace. The kitchen, as the heart of the home, was reinvented as a service bar incorporating the cash wraps, but also provided a point of interaction between staff and customers to allow the design thinking and 'back story' to the product to be told. Jewellery products were displayed in floor and wall mounted showcases set within gallery spaces. The first of these stores was built within Copenhagen's Kastrup airport and subsequently rolled out worldwide.