Academy House is located on Oxford Street and is the new HQ for major retail brand Sport’s Direct. The building has been extended and completely re-clad to create a new 3 storey retail unit with four office floors above. One of the key features Academy House is the design of distinctive dark blue “corduroy” faience elevations. The blue faience cladding and exposed concrete frame inside Academy House creates a contemporary new building within the emerging creative quarter of North Soho. JRA collaborated with London artist Catherine Bertola to design the entrance gates to the building as Public Art.