Following the completion of a Masterplan for a large area of land surrounding Carrow Road (Norwich, Carrow Quarter), outline planning permission was secured for the redevelopment of the Carrow Quay site to provide 300 residential units, together with associated highway and environmental works. Whilst establishing the principle of residential development of the site, the outline consent provided maximum flexibility to enable the landowner and applicant to either pursue a Reserved Matters application, or dispose of the site on the open market. To achieve this extensive consultation was required with Norwich City Council and other key stakeholders, including the Broads Authority, particularly in relation to planning conditions and the Section 106 Agreement. The negotiations were undertaken within a tight timescale given the applicant’s desire to ensure that the application was determined prior to the Council’s introduction of the Community Infrastructure Levy (CIL). The flexibility of the outline planning permission is highlighted by the scheme being able to be developed as either policy compliant in terms of energy requirements i.e. 10% renewable energy, and therefore attractive to a wider range of developers, or developed in accordance with the principles of Passivhaus. Following extensive discussions with the Local Planning Authority and other key stakeholders, a Reserved Matters application was submitted. Given the extent of work undertaken in relation to the outline planning application and subsequent pre-application discussions, the application was favourably determined within the 13 week statutory period.  The practice were then appointed to develop the technical design for the project to stage 4 and post design and Build tender process were appointed by the main contractor for the completion of the design. The scheme, constructed over a 4 phases deliveries the original planning consented scheme delivering much needed sustainable housing for a range of tenant types and providing a distinctive place with strong urban identity.