The scheme consists of modular built student homes in a conservation area. The site is situated on a busy junction and the surrounding development is an early 20th century planned suburban expansion with mainly 2-3 storey arts and crafts inspired buildings. The proposed building marks an important gateway into London and draws on local distinctive materials and forms. The scheme is 7 storeys at highest, which is lower than the previous consent for hotel on the site. Finishes are solid brick cladding in 2 tones, with the main entrance and café kiosk on a prominent corner and bay windows looking onto Westway to improve views and daylight consumption.