Part of a town-wide regeneration masterplanned by Hollaway Studio, Elwick Place includes the country’s first new-build 1000-seat Picturehouse, a 60-bed hotel, a clutch of restaurants and shops, and sits in the centre of the town. The result of a regeneration policy initiated and managed by Ashford Borough Council, whose vision sees the town eventually restored to its glory days. With its original cattle-market gates, flying animals, giant picture frames, the cinema’s time-responsive façade, and a rich mix of activities, Elwick is an investment in the future, one that welcomes with open arms the individual, the different, and the positively eccentric.