The BBC challenged HOK to create a new workplace which incorporated new technology and encouraged modern, more efficient ways of working. The space needed to spark creativity by harnessing the convergence of their 6,000 staff into an integrated hub. The BBC also wanted the space to encourage the public to learn more about its people and programming. HOK’s scheme celebrates the distinct identity of each department within the overall BBC brand and its distinctive red and orange palette. This brand consistency allows the BBC’s teams to broadcast from most locations within the building. Throughout the space, flexible, high-tech broadcast studios are available to any program or department. On the ground floor, a spacious public media café offers the public a view down into the BBC newsroom. An entrance space showcasing BBC programs and public art creates a dynamic destination. Sustainable design features include an emphasis on durable, environmentally friendly furniture and finishes. The majority of the furniture was sourced from emerging British talent.