This exciting new retail development represents a significant investment in Leicester. The strategy involves the relocation of the existing Sainsbury's store on Belgrave Road to a new site approximately one and a half miles to the north. The relocation of the existing store will then facilitate the regeneration of the prominent Belgrave Road site. This is a comprehensive redevelopment at the start of Leicester's Golden Mile that involves the demolition of a flyover, creation of new public realm, several retail units and business start-up units in two phases.