Forming part of the wider conversion of a former commercial unit, Glazzard Architects were commissioned to design the first retail concept store for Gtech. Gtech are global manufacturers of cordless technology, producing a range of products including floor-care appliances and electric bicycles. The store was conceived not only as a retail environment to display and sell the full product range, but also as an interactive space where customers can test and experience the products firsthand. This includes a purpose-built internal cycle track for trialling the eBike and eScent mountain bike. The interior concept is deliberately restrained and minimal. A series of pure white Corian plinths of varying scales provide a simple and elegant display system for the products, allowing the technology and design of the items themselves to take visual prominence within the space. Location: Worcester Completed: 2018 Photography: Alan Miller Client: Gtech UK Type: Retail - New Build