Everyone understands the house profile. We took this iconic form and turned it into a terrace of mini houses, each containing a different family of products. When customers enter the store they are presented with what appears to be an entire house. The strong form of the building allows a large degree of flexibility for the client to display and demonstrate products without compromising the idea. A series of room sets are accommodated in the structure illustrating all the rooms in a typical house. The programme was tight with the project being designed and built in just 5 weeks in late 2010.