Kensington and Chelsea
£1m to £1.99M
Alteration to existing property
16 Rainham Road , LONDON , NW10 5DJ
West Brompton Crossing is a pop-up high street to temporarily occupy a parade of vacant shops and rear garden on Lillie Road, West London. The project was created for Capital and Counties to instil a sense of place reinvigorating a forgotten high street, with exciting retail and food and beverage in advance of the Earls Court Masterplan. The existing buildings were repurposed, with a light touch refurbishment. A low-carbon approach to materials and a simplified colour palette along with a quirky city skyline shopfront concept brought together the high-street together with a strong visual brand identity.