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West Brompton Crossing

Kensington and Chelsea

Project Details

£1m to £1.99M

Alteration to existing property


Forward Studio

16 Rainham Road , LONDON , NW10 5DJ

West Brompton Crossing is a pop-up high street to temporarily occupy a parade of vacant shops and rear garden on Lillie Road, West London.  The project was created for Capital and Counties to instil a sense of place reinvigorating a forgotten high street, with exciting retail and food and beverage in advance of the Earls Court Masterplan.  The existing buildings were repurposed, with a light touch refurbishment. A low-carbon approach to materials and a simplified colour palette along with a quirky city skyline shopfront concept brought together the high-street together with a strong visual brand identity.