Fletcher Priest’s new cinema has opened to the public, the latest addition to the City Screen’s PictureHouse group of cinemas. The former Ocean building has been transformed into a 4000 square metre venue with four cinema screens, a café, upper level bars and facilities for community based organisations. The state-of the-art auditoria are equipped with 576 luxury seats and the best digital, 3D and satellite technology. Films will be screened seven days a week, 364 days a year, from around midday until late. Newly created lettable offices provide affordable work spaces for local start-up companies. The design objective was to reuse and rethink as many of the existing spaces and materials as possible. This included removing side balconies and slabs to create larger and new space in Screens 1 and 2 respectively, while Screens 3 and 4 were inserted into existing studio spaces. Acoustic panels in the cinemas and bar areas have been refurbished throughout and furniture and materials been recovered and reused where possible. Fresh and simple graphics in a limited colour and material palette create a new identity to the building . The graphic design has been utilised throughout from the large scale PICTURE HOUSE letters playfully announcing the venue along Mare Street to the small scale statutory signage and seat numbers all in an identical font.