At a time of economic uncertainty Tragus took the decision to make a significant investment in design to evolve and strengthen the Strada brand thereby securing its market position as a premium affordable high street restaurant brand during the turbulent time ahead. Originally appointed to trial a design in seven sites, we subsequently delivered a refresh programme nationwide. The practice produced a design framework and coherent language of design elements appropriate for implementation on listed sites both traditional (West India Quay) and Modernist (The Royal Festival Hall Grade II listed) as well as contemporary new-builds (Westfield Stratford). Unlike conventional service industry rollout programmes where the designer is appointed to draw up a pattern book concept design which is handed on to a contractor, our practice was retained as design ambassador, producing tailored schemes for all seventy units nationwide implemented on site in 7-9 days, delivering 1 completed restaurant a week over an 80 week period. The design scheme was informed by market research and customer feedback. Familiar motifs such as convivial lighting and banquette seating remain within a sharper more distinguished interior.