Bally’s new flagship store in Via Montenapoleone is a result of our complete re-working of the brand’s world-wide architectural identity. The store in Milan extends over three floors organised like a large villa, with the ground floor being most open and public, a kind of foyer with a travertine cobbled floor and silver travertine wall linings, a first floor which uses timbers and custom designed carpets to create a more intimate and private feel, and an upper floor resembling a Milanese apartment, with an oak parquet floor and custom designed furniture pieces.