The highly sculptural Eureka Tower is reputed to be the tallest residential building in Australia. Apartment sales greatly exceeded initial expectations and the building attracted purchasers from all over the country as well as elsewhere in the region. Located across the Yarra River from the central business district of Melbourne, the development provides a range of high-end apartments, a public observation and experiential centre and specialist office accommodation in the 90-storey building. The tower itself forms part of a city-block-sized area, incorporating a hotel, retail and hospitality facilities and commercial car parking.