Gascoigne Halman’s strong brand identity has been established for over 30 years. However, the company felt it was time to evolve the interior design of their new branches to better reflect its customer-focused style. In 2019, we helped to transform their newest shop premises located in the Tarporley conservation area. To increase its high-street presence, we obtained planning permission for a wraparound timber corner shopfront with large windows for property listings. Inside we coined the term modern heritage to describe a style that references the building’s historic character, with heritage style wall panelling, complemented by a contemporary palette of furniture and finishes. It was important that the branch had more of a sense of home than a corporate feel, putting the customers first. A relaxed welcome was created with the use of natural timber for warmth and tactile fabrics, personalised with table lamps and plants. The modern heritage style will be adapted to each new Gascoigne Halman branch to ensure that the style is location-specific.